Applying a new lens on city storytelling

Capturing people's attention is one of the first steps in successful storytelling. And, in today's fast-paced and fragmented media space, newsletters, press releases, and Facebook posts are rarely enough for local leaders looking to connect with residents. That's why a city-backed photo exhibit in Philadelphia really stands out. By spotlighting views of the city from where civil servants literally sit, the effort offers a model for how cities can be more ambitious, more experimental and, ultimately, more effective in their outreach.