Hermosillo, México

A criação de oportunidades de emprego ecológicas

Vencedora do Global Mayors Challenge de 2021, o programa BICICLANDO de Hermosillo cria oportunidades de emprego verde para mulheres com o objetivo de aumentar a taxa de reciclagem na cidade. O BICICLANDO conecta a comunidade local com as “bicicladoras” — mulheres que utilizam bicicletas elétricas para fornecer serviços de coleta de lixo residencial, reciclagem e descarte diretamente das residências para um Centro de Economia Circular (CEC), onde os recicláveis são separados. O BICICLANDO também trabalha para melhorar a infraestrutura cicloviária da cidade por meio da construção e designação de novas ciclovias, garantindo que as bicicladoras e outros ciclistas possam viajar com segurança ao longo das rotas de serviço.

Fotografias do terreno

A group of eight people is gathered around a table in a meeting room, discussing a large map spread out before them.

Meet the team

Pictured here are BICICLANDO project team members at the Municipal Institute of Urban Planning (IMPLAN), working on strategies for expanding collection operations to new neighborhoods, recruiting more bicicladoras, and planning for new bike lanes to ensure safer, more efficient routes for Bicicladoras.

Circular Economy Center

Pictured here are members of BICICLANDO’s operations team at the CEC, which serves as the operational hub for the program. The CEC provides rest areas for Bicicladoras, storage for equipment, and spaces for collecting and cleaning recyclables. The CEC is also used for local environmental and recycling education events and other community initiatives.

A person rides a cargo tricycle labeled "Biciclando" through an intersection in Hermosillo, Mexico, under a clear blue sky. The cyclist wears a green jacket and dark pants, pedaling while waiting for the red traffic light.

Recycling Collection Route

Pictured is a moment from a Bicicladora’s routine recycling collection route throughout Colonia Modelo, a neighborhood located near the program’s CEC. Bicicladora routes are selected based on demand for recycling services and proximity to the CEC, but the program is working to expand operations to new neighborhoods through the creation of safe cycling infrastructure improvements like designated bike lanes. The collected recyclables are sold to private recycling companies, which benefits both the environment and local community livelihoods.

“Hermosillo é favorecida pelos seus recursos naturais, mas mais ainda pelas suas pessoas. Através do Biciclando, o Governo Municipal será uma ponte unindo o empenho de suas mulheres com a missão de construir um mundo mais verde.” Prefeito Antonio Astiazarán Gutiérrez

Hermosillo nas Notícias

A close-up of three people working together at a wooden table, focusing on two smartphones displaying maps and route planning apps. One person wearing a green striped shirt is holding a smartphone while another person points at the screen. A second smartphone in a yellow case rests on a printed document with a list of locations. A notebook with handwritten notes and a clipboard with papers are also on the table, indicating a collaborative planning or logistics discussion.

The Gov Lab: Biciclando Women’s Entrepreneurship Program Awarded $1 Million in Bloomberg Cities Network Global Mayors Challenge

Two women are smiling as they collaborate to recycle cardboard.

BloombergCities: These Mayors Challenge winners are fueling opportunities for women

The image shows a clean and modern recycling facility with a metal structure and open fencing. A large yellow recycling bin is placed against the wall, labeled for waste collection. In the background, there are green repurposed shipping containers that appear to serve as operational spaces for this community recycling center.

RED: Toño Astiazarán inaugurates the “Biciclando” Circular Economy Center